1/14/2025
Missed calls are costing personal injury firms high-value cases—especially in 2025, when client expectations demand 24/7 responsiveness. Learn how AI intake solutions help PI firms capture more leads, reduce costs, and convert advertising spend into signed clients.
In personal injury, the difference between a six-figure case and a lost lead can come down to who picks up the phone first.
In 2025, with call volumes rising, ads becoming more competitive, and client expectations shifting toward instant answers, personal injury firms can no longer afford to rely on voicemail, office-hour availability, or overstretched staff.
Whether it’s a car crash at midnight, a workers’ comp claim before sunrise, or a family calling from the ER—you don’t get a second chance to make that first connection.
Personal injury firms are spending thousands each month on Google Ads, bus and subway banners, billboards, and social media to attract high-intent leads. But when those leads call, many firms simply don’t have the staff or systems to answer. The result? Missed calls, lost opportunities, and potential six-figure cases going to competitors. In 2025, legal consumers don’t wait for callbacks—they call the next law firm that answers. If your intake system can’t respond instantly, your marketing dollars are wasted, and your competitors are reaping the rewards. AI receptionist solutions ensure every call is answered, every consultation is booked, and no lead slips away—whether you're advertising in New York, Houston, Los Angeles, or anywhere in between.
Advertising in PI is expensive—and it’s working. But the more leads you generate, the more intake pressure you face. AI intake helps you answer and qualify every call instantly, without hiring more staff or burning out your team.
Today’s PI clients expect instant support. They’re hurt, overwhelmed, and want to speak with someone now. AI receptionists can qualify a car crash, slip and fall, or wrongful death claim in 30 seconds—and book a consult without putting anyone on hold.
Many high-value PI calls come in outside of business hours. If your team doesn’t answer, your competitor’s AI receptionist will.
Unlike virtual receptionist services, which still rely on human availability and generic scripts, Clerx’s AI voice agent is:
AI doesn’t get flustered, need breaks, or ask the client to “please call back during business hours.” It just works.
Personal injury firms using AI Receptionist report:
The cost of AI intake is a fraction of a single signed case. Yet the value? It’s compounding:
At Clerx, we built Donna because we were tired of seeing top personal injury firms miss out on six-figure cases due to a missed call or delayed response.
If you’re serious about scaling your practice, maximizing ROI on your advertising spend, and being there when potential clients call—day or night—let our AI receptionist show you what’s possible.
In 2025, when clients expect instant answers and the competition never sleeps, the firms signing the biggest cases are the ones who never let a call go unanswered.
Let’s make sure your firm is one of them.
Schedule a 15-minute demo at www.clerx.ai/#book-a-demo and see how we can transform your intake process—starting this week.
6/26/2025
For law firms today, attracting new clients online isn’t just beneficial, it’s critical. Pay-Per-Click (PPC) advertising has become one of the most effective tools in a firm’s digital marketing toolkit, delivering targeted leads exactly when they’re searching for legal help. But how exactly does PPC work, and how can your firm leverage it to sign more cases?
This comprehensive guide explores everything lawyers need to know about PPC, from understanding how it works to creating compelling ads and strategically managing your budget.
6/26/2025
In today’s competitive legal market, client acquisition starts long before you enter the courtroom. It begins with the intake process—and too many law firms are still getting it wrong.
At Clerx, we’ve studied hundreds of law firm workflows, from solo immigration attorneys in Boston to mid-size personal injury firms in Florida. The conclusion is clear: perfecting your intake process isn’t just a marketing tactic—it’s a growth strategy.
Here’s your comprehensive guide to building an intake system that actually converts, using modern tools like AI receptionists and client-friendly workflows.
